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May 2010

The Land of Painted Caves


The highly anticipated sixth book of Jean Auel's Earth's Children series, The Land of Painted Caves, is the culmination fans have been waiting for. Continuing the story of Ayla and Jondalar, Auel combines her brilliant narrative skills and appealing characters with a remarkable re-creation of the way life was lived more than 25,000 years ago. The Land of Painted Caves is an exquisite achievement by one of the world's most beloved authors.

Free Beach Read with an Enthralling Sequel


A few months ago, we blogged about the release of Nick Nolan's Strings Attached, a fun and breezy coming-of-age novel, perfect for a vacation read. Next week, Nolan's sequel, Double Bound will be released on Kindle, giving fans and new readers alike another great summer read. In anticipation of Double Bound's publication, Strings Attached is free this week on Kindle.

Strings Attached tells the story of Jeremy, a seventeen-year-old sent to live with his late father's wealthy aunt and uncle after his mother is committed to rehab. When a late-night phone call warns him that his father's death may not have been an accident after all, he must race to solve the clues before he meets his father's fate.

In Double Bound, which Richard Labonte of Q Syndicate hails as a book that "entertains on every level," the story finds Jeremy's wealthy aunt concerned about the security of her investment in an exclusive resort. Flown to Brazil to oversee the construction, Jeremy must outwit those who are trying to trick him to make it home alive.

Swift, witty, entertaining, and suspensful, Nolan's books make for light and fun summer reading. Try Strings Attached for free and pre-order Double Bound today.

A Plate of Shmoop with a Side of Mash-Up, Please: Shmoop Offers More Than 100 Shmoop Classics Only for Amazon Kindle


We continue to burn the midnight oil at Shmoop headquarters, arming you with more than 550 eBooks for Amazon Kindle, including more than 100 Shmoop Classics. What are Shmoop Classics, exactly? We're so glad you asked. Shmoop Classics are a melodic blend of book and guide; they offer the complete original text of classic works of literature "mashed-up" with some rollicking Shmoop analysis. It's like having a Sherpa as you climb up the Mount Everest of literature. Dive into one of our newest additions--The Autobiography of Ben Franklin--and wonder why the famous politician left so many details of his life out. Shmoop Classics are elusive Sherpas; they are exclusively available on Amazon Kindle.

For a taste, read Shmoop Classics take on Gulliver's Travels by Jonathan Swift.

Burning the midnight oil can be grueling, and so we've added a bit of music to work by. Introducing Shmoop Music eBooks: guides that explore some of the most important songs of our time and of times gone by. Learn how to interpret that guitar solo in "Stairway to Heaven." Unlock the poetry behind Bon Jovi's key change in "Livin' on a Prayer." The possibilities are endless and our collection is growing by the minute. Music is a huge part of our culture, our history, and of how we make sense of ourselves. We hope to make connections like crazy.

Ellen Siminoff
CEO of Shmoop

Get Rich with Apps!


I've been working with new technologies for over twenty years as a developer, trainer, and author. In that time, I've seen the rise of the Internet, the proliferation of laptop computers in place of clunky desktop computers, and the phenomenal growth of the social web through sites such as Facebook, YouTube, and Twitter. But I've never seen anything like apps. These small programs are dramatically easier to develop and use than traditional shrink-wrapped applications, and they have spread like wildfire. They run on devices such as Apple's iPhone, iPod touch, and new iPad as well as in environments such as Facebook. The world of apps offers exciting and profitable opportunities for users, developers, marketers, and entrepreneurs. From my very first job (at the Young & Rubicam advertising agency) through my recent work as a developer of software (yes, including apps), I developed knowledge and perspectives on the world of apps that I'm able to share in my new book.

Get Rich with Apps! Your Guide to Reaching More Customers and Making Money Now is the result. I wrote it for the people who want to know more about what's going on with this exciting phenomenon. Most of the people who use apps don't question where they come from or how they are developed--nor do they ask themselves how they could profit from this technology. For those of you who do have these questions, I've tried to provide answers in a straightforward and nontechnical manner.

Apps build on robust and sophisticated frameworks of hardware and software, but they themselves are often not complicated. And the ways in which you can use them in a new or existing business are exciting but not particularly hard to understand. In this book, I introduce the basic concepts of apps in the first half (don't worry, there's no computer code). Then in the second half, I outline eight strategies you can use to build your business, make money from apps you develop (or have developed for you), and even move your organization to an app-centric world to improve productivity and save money.

The economics of apps are exciting in part because they are so easy to use and develop. This means that even modest benefits are profitable (and larger benefits can be enormously profitable). In fact, one of the hallmarks of the Internet age is that these new technologies can be proportionately more important to small businesses than to big ones. The example I usually give is that when the Internet was opened to commercial use in the late 1980s, IBM was able to move its global telecommunications network to the Internet and to save a whole lot of money. But for my one-person consulting firm, I had a global telecommunications network for the first time. My benefit was proportionately greater than IBM's.

The same idea applies to apps. They're a low-cost way to reach audiences that can be very precisely targeted. Much of the challenge is in figuring out what your objectives are as you take advantage of the world of apps--and that's what the book helps you with. Your objectives are related not just to your business but also to very specific issues of how you can use apps (and that's what the first half of the book talks about).

In the last year, we've seen some very innovative ways of using apps not just in the world of business. Apps have become key components of political campaigns, and their low cost and ease of use have made them attractive to many non-profits. In all of these cases, apps represent a new way of making money and effectively achieving your organization's goals.

--Jesse Feiler

The Surgeon


Until June 21st, you can download a special eBook edition of Tess Gerritsen's The Surgeon for just $1.99. In The Surgeon, Gerritsen creates a villain of unforgettable evil--and the one woman who can catch him before he kills again. He slips into their homes at night and walks silently into bedrooms where women lie sleeping, unaware of the horrors they soon will endure. The precision of the killer's methods suggests he is a deranged man of medicine, propelling the Boston newspapers and the frightened public to name him "The Surgeon."

The cops' only clue rests with another surgeon, the victim of a nearly identical crime. Two years ago, Dr. Catherine Cordell fought back and killed her attacker before he could complete his assault. Now she hides her fears of intimacy behind a cool and elegant exterior and a well-earned reputation as a top trauma surgeon.

Cordell's careful facade is about to crack as this new killer recreates, with chilling accuracy, the details of Cordell's own ordeal. With every new murder he seems to be taunting her, cutting ever closer, from her hospital to her home. Her only comfort comes from Thomas Moore, the detective assigned to the case. But even Moore cannot protect Cordell from a brilliant hunter who somehow understands--and savors--the secret fears of every woman he kills.

Filled with the authentic detail that is the trademark of this doctor turned author...and peopled with rich and complex characters--from the ER to the squad room to the city morgue--here is a thriller of unprecedented depth and suspense. Exposing the shocking link between those who kill and cure, punish and protect, The Surgeon is just the beginning of Tess Gerritsen's pulse-pounding series of crime thrillers featuring the unforgettable characters Jane Rizzoli and Maura Isles.

In this special edition you'll find:

--An exclusive preview chapter from Tess Gerritsen's Ice Cold, on sale in hardcover June 29, 2010
--Rizzoli & Isles, In Their Own Words: learn more about the lead characters in these special essays written by the author
--Rizzoli & Isles TV Pilot script: read pages from the script for the pilot episode of the TNT drama based on the new series.

Management Strategies for the Cloud Revolution


I was hurrying down a San Francisco street one evening when a young man who wasn't watching where he was going nearly collided with me. He was peering at a small screen held in his hand, which wasn't responding as he pushed buttons.

"Can you tell me where Second Street is?" he asked in frustration.

"You're on Second Street," I responded, trying to break the news gently.

It happens more and more frequently. The information on a networked device, whether a netbook, an iPhone or GPS system, is more engaging, or at least more distracting, than the reality around us. All seems lost when we are momentarily disconnected.

It seems to me we are headed toward an age where a digital envelope will come down out of "the cloud" in the morning and surround us with communications, news and services that accompany us through the day. This digital reality will compete with and in many cases overwhelm the more immediate, physical world around us.

So let me stop and formulate my first principle of cloud computing. As the computing resources get bigger and bigger in the cloud, the device used to tap into them will get smaller and more mobile. It's a contradiction that lies at the heart of cloud computing. It illustrates the possibility of many new kinds of interactions between end users and large computing resources in the cloud.

Massive data centers are being built on the Internet to support a new generation of services. These data centers are one aspect of "the cloud," and with their multi-core servers. They offer more computing power than has readily been accessible before. New services will flow out of these data centers. Facebook is an example, but it's just a start, a shadow of what is still to come. In the future, you will not only ask "the cloud" for information. You will send it your information, then tell it what to do with it. When you don't accomplish what you wanted the first time, you will craft another program on the spot and send it off to the cloud to be processed again.

In Management Strategies for the Cloud Revolution from McGraw-Hill, I talk about how businesses will need to understand this shift and take advantage of it or risk being caught unawares.
We are at the beginning of an explosion of new use in business and end user computing power, power that gets distributed -- not through devices sold in stores -- but through a means of direct access over the Internet. Clusters of servers the size once reserved for the highest levels of defense and industry are now available to anyone who understands how they can be used. (Use is charged for by the hour, at relatively low rates.)

You may become your own home designer or community organizer. You may tap into resources that have captured personal or professional knowledge in depth and enable you to put it to use.

Such changes are going to have a profound impact on what businesses can do and how they must operate. It's a process that is accelerating, whether we are ready for it or not. One customer's bad experience, expressed on a whim, is picked up and repeated for thousands of readers. On the other hand, the ability to reach out and share your business' core competence, and use it to attract new customers, will never been greater.

I've heard critics attack the concept of the cloud as "nothing but water vapor," but to me it is the moment in history when powerful computing resources become widely accessible to business and consumers. Like the printing press in the Middle Ages, "the cloud" in our own age will become the means of distributing the best that humans know and the tools with which we learn.

--Charles Babcock

Operation Mincemeat


In 1943, from a windowless basement office in London, two brilliant intelligence officers conceived a plan that was both simple and complicated--Operation Mincemeat. The purpose? To deceive the Nazis into thinking that Allied forces were planning to attack southern Europe by way of Greece or Sardinia, rather than Sicily, as the Nazis had assumed, and the Allies ultimately chose.

Charles Cholmondeley of MI5 and the British naval intelligence officer Ewen Montagu could not have been more different. Cholmondeley was a dreamer seeking adventure. Montagu was an aristocratic, detail-oriented barrister. But together they were the perfect team and created an ingenious plan: Get a corpse, equip it with secret (but false and misleading) papers concerning the invasion, then drop it off the coast of Spain where German spies would, they hoped, take the bait. The idea was approved by British intelligence officials, including Ian Fleming (creator of James Bond). Winston Churchill believed it might ring true to the Axis and help bring victory to the Allies.

Filled with spies, double agents, rogues, fearless heroes, and one very important corpse, the story of Operation Mincemeat reads like an international thriller.

Unveiling never-before-released material, Ben Macintyre brings the reader right into the minds of intelligence officers, their moles and spies, and the German Abwehr agents who suffered the "twin frailties of wishfulness and yesmanship." He weaves together the eccentric personalities of Cholmondeley and Montagu and their near-impossible feats into a riveting adventure that not only saved thousands of lives but paved the way for a pivotal battle in Sicily and, ultimately, Allied success in the war.

Amazon.com:
What inspired you to write about this little-known story from World War II?

Ben Macintyre: I first came across the story while researching my last book, Agent Zigzag, about the British criminal and double agent Eddie Chapman. One of his case officers, Ewen Montagu, was the mastermind behind Operation Mincemeat. The more I dug, the more information emerged about this true story, for so long shrouded in myth and mystery.

Amazon.com: Was it difficult to make contact with Ewen Montagu's family, and were they helpful in your research?

Ben Macintyre: The members of the Montagu family were easy to find and hugely helpful; indeed, this book could not have been written without them. After the war, Ewen Montagu retained most of the official papers relating to Operation Mincemeat. After he died, they were put in a wooden trunk, and almost forgotten. In 2007, the family gave me full access to the papers, including the official records, but also memos, letters, photographs, and a 200-page memoir written by Montagu himself.

Amazon.com: What was the most interesting/surprising detail that you uncovered as you were gathering information for Operation Mincemeat?

Ben Macintyre: The most extraordinary aspect of Operation Mincemeat, to my mind, is the way that the organizers approached this elaborate, many-layered deception operation as if they were writing a novel, imagining a version of reality and then luring the truth towards it. Indeed, the talents required for espionage and fiction-writing are not so very different. At the center of the plot was the fictional figure of William Martin: he was equipped with not only false papers but an entirely false personality and past, including a fiancee, complete with love letters.

Amazon.com: There are a number of fascinating figures in Operation Mincemeat. Which person were you most intrigued by, and why?

Ben Macintyre: I was particularly fascinated by Charles Cholmondeley, the RAF officer seconded to MI5 who first dreamed up the plan to use a dead body to plant false information on the Germans.

Cholmondeley had a long, waxed, air-force mustache, a shy personality, and a very strange mind, but he was a genius at deception work, and the unsung hero of Operation Mincemeat. Unlike other participants, he was modest about the achievement, never told anyone what he had done during the war, and ended up selling lawn mowers in a small town in rural England.

Amazon.com: Where did you conduct most of your research, and did you encounter any difficulties or roadblocks along the way?

Ben Macintyre: This book took me to Spain, France, and the U.S., but most of the research was conducted in British archives and interviewing survivors from that time. Despite Britain's draconian Official Secrecy Act, rather than hindering or obstructing my research, MI5 and MI6 (the security service and secret intelligence service) were extraordinarily helpful. Perhaps the main impediment was time: the events described in the book are now on the furthest tip of living memory, most of the participants are now dead, and in some ways the research was a race to capture the memories of the living before they, too, are gone.

Amazon.com: In the book, you hint that Ewen Montagu (playing Bill) and Jean Leslie (playing Pam) may have taken their roles as "lovers" too seriously. What is your belief about their relationship?

Ben Macintyre: Whether the imagined courtship between "Bill" and "Pam" was ever more than merely flirtatious banter is unknown, and likely to remain that way. Certainly Ewen was "smitten" with Jean (her word), and they both played along with their allotted roles. Wartime Britain was filled with fear and danger, but for those in the spying game, it was also a time of great excitement and romance. If the imagined love affair overlapped with reality, that would fit with the story, in which the framers invented a deception so real they began to believe it themselves.

Amazon.com: Did you have the opportunity to visit the gravestone of Glyndwr Michael/Major William Martin in Huelva? How do you think his family would have felt if they had known the unexpected and important role their son played in the outcome of World War II?

Ben Macintyre: I did visit the grave in Huelva: it is a most atmospheric and tranquil place, looking down over the port and the shoreline where the body of "William Martin" was found in 1943. Glyndwr Michael's family was a troubled one, crushed by poverty and with a history of mental illness. I think they would have been astonished and delighted in equal measure that Glyndwr played such a crucial role in history, albeit posthumously, and through no choice of his own.

Kindle for Android


You've been asking for it and we're excited to announce that Kindle for Android, the free application that will let readers around the world enjoy Kindle books on their Android phones, is coming this summer. Kindle for Android enables customers to discover and read from over 540,000 books in the Kindle Store--the largest selection of the most popular books that people want to read--including New York Times Bestsellers and New Releases from $9.99. Like all Kindle apps, Kindle for Android will include Amazon's Whispersync technology, which saves and synchronizes a customer's bookmarks across their Kindle, Kindle DX, iPhone, iPod touch, iPad, PC, Mac, BlackBerry and, soon, Android, so customers always have their reading material with them and never lose their place. Kindle is the most wished for, most gifted and #1 bestselling product on Amazon.com.

Jack Reacher Returns


A tour bus crashes in a savage snowstorm and lands Jack Reacher in the middle of a deadly confrontation. In nearby Bolton, South Dakota, one brave woman is standing up for justice in a small town threatened by sinister forces. If she's going to live long enough to testify, she'll need help. Because a killer is coming to Bolton, a coldly proficient assassin who never misses.

Reacher's original plan was to keep on moving. But the next 61 hours will change everything. The secrets are deadlier and his enemies are stronger than he could have guessed--but so is the woman whose life he'll risk his own to save.

In 61 Hours, Lee Child has written a showdown thriller with an explosive ending that readers will talk about for a long time to come. He recently took the time to sit down and give us his thoughts on Kindle:

I'm not a gadget person. My mom had a cell phone before I did. And I love physical books, for all their various attributes. A big strand of my education was driven by the fact that Penguin UK's paperback non-fiction Pelican imprint--the ones with the blue covers--smelled so nice. Seriously. I read all kinds of obscure stuff just to inhale that heady mix of paper and ink and glue.

But.

Last summer I had to go to Europe for a crime fiction festival, so I started to pack. Naturally I started with the books I was planning to read. It was late July, the end of that glorious season when all the summer releases come out. I assembled every title I hadn't gotten to yet. The no-brainers alone made a stack two feet high. I added in the worth-a-try debut novels, and the stack overbalanced and skidded across the floor and made a line four feet long. I got out a separate suitcase, and then I stopped.

I don't like checking luggage. No author does. We spend a lot of time traveling, and we don't like to waste time at the carousels.

I surrendered.

I one-clicked a Kindle and had it the next day. Purely an experiment, you understand. I re-bought every title from the toppled pile and watched as they loaded. I hit the road and didn't touch a physical book for ten days.

Was I converted?

No. And yes.

The minuses were exactly what I expected. No smell, no feel, way too much next-page clicking because of the small screen.

The plusses were less expected. The non-slip lining of the cover I bought meant I could rest the device securely on my leg. I could read outside in a breeze without the pages blowing.

And...of interest to me as a critical reader...one of the anticipated minuses turned out to be a plus, in a way. There were no clues--no jacket, no typographical design, no author photo, no blurbs...nothing to influence my response to the book except the words themselves. I read everything a little more carefully.

That was last summer. Since then I have used physical books at home, and an e-reader on the road. I imagine I'll stick with that split. Often I buy the same book in both formats, for convenience. I don't see a reason for obsessing either way. Ultimately it's about the words, and if they're the right ones, it doesn't much matter how they're presented.

I Am Hutterite


As a ten-year-old girl, the only life Ann-Marie Dornn had know was that lived within the boundaries of a secluded by vibrant Hutterite community in southern Manitoba, Canada. But in 1969, her parents did the unthinkable. They left the colony with seven children, and little else, to start a new life. With great humor and raw honesty, Kirkby describes life on the Hutterite colony, adapting to popular culture, and her family's deep sense of loss for their community. "Until we fully embrace our heritage and really value the power it is meant to bring to our lives, we cannot realize our full potential." Kirkby writes. Download I Am Hutterite on Kindle today.

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