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February 2010

Perfect on Paper


Anything can look perfect on paper. When her fiance calls off their wedding at the last minute, Waverly Bryson wonders if her life will ever turn out the way she thought it would...or should. Her high-powered job in sports PR? Not so perfect. Her relationship with her dad? Far from it. Her perfect marriage? Enough said. To keep sane, Waverly makes a habit of jotting down "Honey Notes," her own brand of self-deprecating wisdom and a pipe-dream for a line of greeting cards.

As Waverly stumbles back into the dating scene (no stalkers or jean shorts, please), her personal and professional lives threaten to collide. Maria Murnane's Perfect on Paper reminds us that everyone has a bad date (or twelve), and that everyone eventually needs a best friend to tell them, "Honey, you are not alone."

Perfect on Paper is another AmazonEncore pick. AmazonEncore is a new program whereby Amazon uses information such as customer reviews on Amazon.com to identify exceptional, overlooked books and authors with more potential than their sales may indicate. Happy Reading.

The Lightning Thief


Before you head to the movies this weekend, download the first book in the popular Percy Jackson series, The Lightning Thief, by Rick Riordan. Beloved by kids and mythology buffs alike, the five book series is fun, fast, and an overall great adventure. Start with The Lightning Thief, then follow Percy through the rest of the series as he faces mythical monsters, battles with the Titans, and protects Mount Olympus.

Chicago Sun-Times Now Available


The Chicago Sun-Times is the number one-read newspaper in the city of Chicago, and is one of the 10 most-read daily newspapers in the United States. The Chicago Sun-Times has won seven Pulitzer Prizes and is home to nationally known and respected journalists including film critic Roger Ebert, sports columnists Rick Telander and Rick Morrissey, political reporter Lynn Sweet, theater critic Hedy Weiss, and distinguished columnists Mark Brown, Carol Marin, Mary Mitchell, Richard Roeper, Michael Sneed and Bill Zwecker. Readers look to the Chicago Sun-Times for its candid and informed presentation of local Chicago news stories and its in-depth investigative reporting.

Don't forget that all Kindle newspaper, magazine, and blog subscriptions start with a 14-day free trial.

Kindle for BlackBerry Now Available


Read over 420,000 Kindle books on your BlackBerry with this free application--no Kindle required. Already have a Kindle? With Whispersync, you can access your library of Kindle books, notes, marks and more. For details, go to: amazon.com/kindlebb

Not for the Faint of Heart


This month, AmazonEncore (the new publishing imprint of Amazon.com) debuts three new titles to launch its 2010 line-up.  Today, They Never Die Quietly, the novel that Suspense Magazine has called "not for the faint of heart," goes on sale in both physical and Kindle editions. 

The book tells the story of Detective Sami Rizzo, assigned to crack the case of a brutal serial killer whose kidnappings each end in a grisly crucifixion of the victim.  Simultaneously, the story explores the tragic, twisted history of Simon, the highly intelligent and deceptively charming villain who, guided by the voice of his dead mother, believes he has been chosen by God to purify the souls of his victims.   When Rizzo, wishing to prove herself to her boss and male colleagues, takes a risk that puts her in over her head, she must think and act quickly to outsmart Simon at his own game.

To find out more about what could inspire such a spine-tingling read, we sat down with author Daniel Annechino for a quick interview about his book: 

Amazon.com: You spent two years researching serial killer profiling, novels, and news stories to write this book and tried to create a serial killer more evil than any readers had previously encountered.  What sources gave you the greatest inspiration for your villain Simon's character?

Daniel Annechino: To examine and understand the psyche and motivation of serial killers, I referenced two nonfiction books: The Serial Killer Files by Harold Schechter and The Only Living Witness (Ted Bundy) by Stephen Michaud and Hugh Aynesworth. I also read several novels including, Red Dragon and Silence of the Lambs by Thomas Harris. In reading these books and piecing together the twisted mind of my killer, I tried to imagine what might be the most horrific way to die. Then I watched Mel Gibson's, Passion of the Christ, a movie that vividly and accurately portrayed the brutality of crucifixion. Thirty minutes into the movie I found the answer I'd been looking for. In spite of the fact that I had great difficulty watching this movie, I knew that I had to go against the grain of my comfort level if I wanted to create a truly evil killer. I could think of no other way so gruesome as to die by crucifixion. 

Amazon.com: Were you ever worried that you might be crossing a line with They Never Die Quietly?  Was there anything you rejected as too intense, or a time where you thought, "Oh, I just can't go there?"

Daniel Annechino: There were several scenes carefully reworked because both my agent and I felt strongly they were over the top and much too graphic. When a writer tries to define a character, particularly a villain, the author can't simply use a narrative to illustrate the villain's evilness. The writer must "show" the level of evil through action scenes. Describing a villain with every negative adjective in the dictionary has nowhere near the impact of a scene that "shows" his evil. A writer wants to evoke strong emotions, but doesn't want to risk alienating the reader. So the author is faced with a delicate balance between explicit scenes and discretion.

Amazon.com: It's obvious from your video interview that you are very different in personality and nature than Simon.  Which character in the book was the easiest for you to develop?

Daniel Annechino: My main protagonist, Sami Rizzo, was probably the character I could relate to most--not so much as detective, but more as a second generation Italian. Although Sami was a strong-willed, determined character, she still struggled with insecurities. Her relationships with both her father and mother posed great challenges for her, and she survived a troubled marriage. As I developed her throughout the story, I tried to portray a woman with depth of character, integrity, and compassion, but also showed her weaknesses, flaws, and vulnerabilities.

Amazon.com: What's your writing routine and environment like?  What do you do to help you write?

Daniel Annechino: I do not have a structured routine. Some days I can't write a meaningful sentence; other days the ideas are pouring out of my head so abundantly, my fingers can barely keep pace with my thoughts. So, I've learned to go with the flow. When the creative juices are flowing, I write my little heart out. When they're not, I walk away and don't force it.

Amazon.com: What's next from you? 
 
Daniel Annechino: My next novel, Resuscitation is in the works right now. Although I'm only four chapters into the book, I pretty much know where the book is going and how I'm getting there. Because it's a sequel to They Never Die Quietly, the two main protagonists--Sami and Al--will carry over to the new book. The sequel will be another serial killer novel. Although I didn't think it was possible, I really believe my new villain is even more evil than Simon, my previous villain. His method of killing will push the reader's imagination to new levels of suspense and disbelief. 

A Green Valentine for You

Cupid To make your Valentine’s Day even warmer, here are some "warm and fuzzy" tips to snuggle by and more ways that you can get involved in reducing climate change this winter.

Kiss by the Light of a CFL
Shed beautiful light on the one you love by replacing your five most frequently used light fixtures or the bulbs in them with ENERGY STAR qualified lights. Replacing incandescent bulbs with ENERGY STAR qualified CFLs can save $70 a year in energy costs and last up to 10 times longer than standard incandescent light bulbs. Also look for ENERGY STAR qualified fixtures for shedding light on snuggles inside or illuminating porch-step goodnight kisses.

Cupid’s Got You in Spin Cycle
Fall in love this Valentine’s weekend with an ENERGY STAR qualified appliance. From clothes washers to refrigerators to dishwashers, these handsome appliances offer all the attractive qualities you want while using less energy. Less energy means that you can save on your utility bills, but you can save even more with state rebates on ENERGY STAR qualified appliances, water heaters, and HVAC. Clothes washers and refrigerators have an average rebate of roughly $100-$150. The average rebate for dishwashers and room air conditioners is around $50. Rebates vary by state, so visit www.energysavers.gov/rebates to see what’s available in your area. Gotta love a cheap date.

Is Your Envelope Sealed with a Kiss?
The exterior of your home – the outer walls, ceiling, windows, and floor – is called the "envelope" or "shell." Sealing and insulating can save up to 20 percent on heating and cooling costs (or up to 10 percent on total annual energy bills). It will also make your home more comfortable and help your heating and cooling system run more efficiently so that you can cozy up to a loved one. If your attic is accessible and you like home improvement projects, you can Do-It-Yourself with help from our DIY Guide to Sealing and Insulating with ENERGY STAR, which offers step-by-step instructions for sealing common air leaks and adding insulation to the attic. You can also hire a contractor who can use special diagnostic tools to pinpoint and seal the hidden air leaks in your home before adding insulation. XOXO.

Change the world with ENERGY STAR


Make a Hot Date to Change Your Air Filter
...and keep it clean, kids. Heavy use months like January and February are good times to check your HVAC filter. If the filter looks dirty after a month, change it. At a minimum, change the filter every 3 months. A dirty filter will slow down air flow and make the system work harder to keep you warm or cool – wasting energy. A clean filter will also prevent dust and dirt from building up in the system – leading to expensive maintenance and/or early system failure.

Come on Baby, Light My Fire
A fireplace that leaks cold air isn’t romantic. Chimneys or furnace flues that penetrate your attic floor have holes or gaps around them that can allow the air in your home to escape through the attic, increasing your energy bill and causing more drafts. Seal hidden air leaks to make your home more comfortable and energy efficient. Around chimney and furnace flues that can get hot, cover the gaps with metal flashing and caulk small gaps with high temperature caulk. Learn more in the DIY Guide to Sealing and Insulating with ENERGY STAR.

Love Your Programmable Thermostat
No one keeps you cozy like your pal PT. The average household spends more than $2,200 a year on energy bills – nearly half of which goes to heating and cooling. Homeowners can save about $180 a year by properly setting their programmable thermostats and maintaining those settings. Check out EPA’s interactive programmable thermostat tool to learn more. Treat PT right and you’ll feel warm with love.


Already taking steps to reduce your energy use? Tell ENERGY STAR how you save! Share your story to inspire others to take similar actions.

~Thanks to ENERGY STAR and the EPA for this post.
Amazon Green Scene

The Onion Now Available


The Onion is America's finest news source (ahem). It is the last bastion of unbiased, reliable, and definitive news in a world dominated by superficiality, mediocrity, and non-Onion news outlets. Founded in 1756, when Friedrich Siegfried Zweibel, an immigrant tuber-farmer from Prussia, shrewdly bartered a sack of yams for a second-hand printing press and named his fledgling newspaper The Mercantile Onion after the only words of English that he knew. Since then, The Onion has expanded into an omnipotent news empire complete with a 24-hour broadcast news division (The Onion News Network) and wildly successful website, TheOnion.com. It is a 10-time Webby Award winner, and ONN is a 2009 recipient of a Peabody Award for its online video broadcasts. Today, The Onion misinforms more than 7 million readers in print and online each month.

The Onion will be released on the Kindle every Thursday afternoon (Eastern Time) along with its sister publication, The AV Club, which explores the best and worst of film, television, music, books and games.

Remember that all Kindle newspaper, magazine, and blog subscriptions start with a 14-day free trial.

The Responsibility Revolution

Hollender_RR On the one-year anniversary of the collapse of Lehman Brothers, President Obama summoned corporate America "to a new era of responsibility." Considering that 2009 marked new low points in the decline of business behavior, the growing mistrust of business by the public, and the outrage over executive compensation, we have no choice but to rethink corporate responsibility. It's more critical than ever before that we discover new ways to get past the greenwashing and lip service to truly put corporate values on par with profits.  The costs of not doing better at doing good are simply too high.

The new book I have written with my co-author Bill Breen, The Responsibility Revolution: How the Next Generation of Businesses Will Win (Jossey Bass; March 15, 2010), argues that for too long, our definition of what constitutes "responsible" corporate behavior has been dangerously timid. To confront the daunting challenges facing society and the economy, companies must do more than monitor factories, donate to charities, and trumpet efforts to be a little less bad. The Responsibility Revolution is a road map for re-imaging companies from within: innovating new ways of working; instilling a new logic of competing; redefining the very purpose and possibility of business.

The book provides a blueprint for CSR 2.0 that details how revolutionary companies -- ranging from industry heavyweights like IBM, Nike and British merchandising giant Marks & Spencer to emerging dynamos like Linden Lab and Etsy -- are winning customers and driving profits by:

  • Taking on a cause. Revolutionary responsible companies believe that what you stand for is far more important than what you sell. When Organic Valley organized itself around a mission that mattered -- saving the family farm -- it sparked employees' imaginations and became a magnet for powerful partners. The result: it's now the nation's second largest brand of organic dairy products.
  • Daring to wear the see-through. To be a truly responsible company, you can't be opaque. So the Danish pharmaceutical company Novo Nordisk, the world's largest maker of insulin, invites animal-welfare activists to tour its labs and improve its protocols for animal experimentation. The drug-maker understands that by acting transparently, it stands a better chance of turning critics into collaborators.
  • Scaling innovation. Green marketing campaigns don't cut it anymore; insurgent good companies focus on innovation rather than reputation. Nike harnesses the creativity of its designers through the Considered Index, which rates the ingredients for each product and suggests more sustainable alternatives. The 2009 Air Jordan XX3 is the first version of Nike's most celebrated sneaker to marry sustainability and performance -- and is expected to sell 500,000 pairs.

These and many more actionable strategies from the book will help businesses large and small win the race to the future. A recent study by A.T. Kearney found that during the recession, companies authentically committed to sustainability outperformed their industry peers by an average of 15%, adding an average of $650 million to their market capitalization. As the economy improves, doing good will be the key to doing well.

Why? Because responsible companies outdo their competitors at addressing the transformational forces that are changing the way business is done today. With Internet-savvy customers scrutinizing companies' activities and organizing boycotts at the slightest sign of misbehavior, "bad" businesses have nowhere to hide.

I hope you'll find it both an entertaining and inspiring read. Click here to buy a  copy or read the e-book version right now.

--Jeffrey Hollender
Inspired Protagonist
Seventh Generation

~Thanks to Jeffrey Hollender and Seventh Generation for this post.
Amazon Green Scene

Buried Alive


In Buried Alive, contractor Roy Hallums recounts the harrowing ten months he was held captive by Iraqi insurgents, the heroic rescue by American troops/ and the faith that helped him survive it all.

In November 2004 Roy Hallums was working late at his office in Iraq at the Saudi Arabian Trading and Construction Company, supposedly well-protected by armed security guards, when four kidnappers broke in and hauled him away at gunpoint. The next ten months were the darkest of his life. Hallums spent most of his time in a concrete pit beneath a farmhouse, constantly bound and blindfolded. A small pipe in the ceiling provided the room's only oxygen--and its only link to the outside world. Hallums banked on one group in particular not forgetting his existence--the US military. And sure enough, on September 7, 2006, they successfully rescued him. This is the edge-of-your-seat story of Hallums's trip through hell and back.

Julia's Kitchen Wisdom


How many minutes should you cook green beans? Is it better to steam them or to boil them? What are the right proportions for a vinaigrette? How do you skim off fat? What is the perfect way to roast a chicken?

Julia Child gave us extensive answers to all these questions--and so many more--in the masterly books she published over the course of her career. But which one do you turn to for which solutions? Over the years Julia also developed some new approaches to old problems, using time-saving equipment and more readily available products.

You can locate her findings in the delicious, comforting, essential compendium of Julia's Kitchen Wisdom, which has only recently been made available on Kindle.

Here is a taste, if you will, of what you'll find inside:

Hamburgers. Sometimes I like my hamburgers perfectly plain and at other times I want to flavor them. In any case, form the meat rather loosely into 5-ounce patties--about a half inch thick for quick cooking.

Plain Hamburgers. If I'm to pan-fry them I rub the pan itself with a little vegetable oil, heat it to almost smoking, and saute the hamburgers about one minute on each side. I give them the finger test, as in the master recipe--I like mine medium rare, when they are barely beginning to take on a little spring.

Rather than pan-frying plain hamburgers, however, I do recommend the stovetop grill pan with its ridged interior. Oil it lightly, heat it until almost smoking, and on go the hamburgers. The cooking fat runs out of the meat and off the ridges into the valleys.


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