« August 2009 | Main | October 2009 »
What's better than an ice cream cone, really? Amazon customers voted Bon Appetit's August 2008 issue to be the year's Most Delicious magazine cover. You see more about the contest here: Best Covers Contest.
This cover was nominated for the photographer's "unique sense of creativity and energy" and the visual hook of the "impossible drip, which brings a dynamic playfulness to the image." Mmmm ... Ben & Jerry's anyone?
Bon Appetit won as "most delicious", but there's still time to vote for this cover and 9 other finalists for Best Overall magazine cover. Click here to vote and get a chance to win a $10,000 Amazon gift card in the process! Contest ends September 30.
Oprah announced her latest book club pick on Friday. Uwem Akpan's Say You're One of Them is a powerful collection of five stories set in the most troubled regions of Africa. Each story pays testament to the wisdom and resilience of children, even in the face of the most agonizing circumstances.
A family living in a makeshift shanty in urban Kenya scurries to find gifts of any kind for the impending Christmas holiday. A Rwandan girl relates her family's struggles to maintain a facade of normalcy amid unspeakable acts. A young brother and sister cope with their uncle's attempt to sell them into slavery. Aboard a bus filled with refugees--a microcosm of today's Africa--a Muslim boy summons his faith to bear a treacherous ride across Nigeria. Through the eyes of childhood friends, the emotional toll of religious conflict in Ethiopia becomes viscerally clear.
Amazon’s first-ever best covers of the year contest just entered its final round today, and we’re thrilled to see how Amazon customers voted. For those of you who voted, you might not know that there’s a story behind every cover … and some of them are amazing. You can see them here.
One of my favorite stories is about the Sports Illustrated cover from December 12, 2008, which showed Michael Phelps touching the wall first in his split-second victory in the 100-meter butterfly over Milorad Cavic at the Beijing Olympics. That image, captured via underwater camera, was the only photographic proof of his victory and was broadcast via NBC to millions of viewers as evidence – which simultaneously showed the power of photography and helped Michael on his path to swimming history.
Another favorite is Vanity Fair’s Tina Fey cover from January 2009. Maureen Dowd apparently turned down the chance to write the cover story initially until a colleague said, “Are you crazy? Tina Fey is the campaign!”. How true that was! And how glad we are that she did decide to write the story and that Annie Liebovitz shot such a fun cover.
We created this contest in the hopes that it would celebrate magazines show how they can bring to live the great moments of our year. Let us know what you think.
Another first for the magazine industry, the September 18th issue of Entertainment Weekly features a video advertisement--sent only to select subscribers in New York and Los Angeles. The co-branded promotion between CBS and Pepsi plays clips from various CBS shows as well as an ad for Pepsi Max.
The video player is said to hold 40 minutes of video, is rechargeable and will no doubt be torn apart and examined by technology junkies everywhere.
Unfortunately, we weren't able to see one in person because of the small circulation, but I found one on eBay for $100.
It's still exciting to see these small advances in technology, it's one step closer to the flying cars we were promised as kids...
Here's a short clip of how the player looks:
-darrenv
Nicholas Kristof, an American journalist, New York Times op-ed columnist, and winner of two Pulitzer Prizes, is best known for bringing to light human rights abuses in Asia and Africa. Having traveled to 140 countries, he has an exceptionally diverse perspective on the world. But earlier this summer, he turned his attention to a much different subject when he wrote a piece called “How to Lick a Slug,” a personal story of a backpacking journey up Mount Hood with his 11-year-old daughter.
Kristof’s journey into nature was his way of taking “time to hit the ‘reset’ switch and escape deadlines and BlackBerrys… The experiences offer us lessons on inner peace and life’s meaning—cheap and effective therapy, without the couch.”
Our society seems to have misplaced that reset button. We are slowly becoming an indoors nation separated from the necessary physical and mental restoration that immersion in nature provides. The problem is especially acute among young people, who are retreating to the sofa in a huge and historic cultural migration.
One recent study found that 37% of kids aged 10-12 spent just a half hour or less outside each day. Few were outdoors for two hours or more. Children who bucked these trends were those whose parents let them roam the neighborhood. But, as Kristof notes, research on 9-year-olds finds that that the distance from home in which they are allowed to wander fell almost 90% from 1970 to 1990.
At the same time, obesity has doubled over the last 30 years among preschoolers and adolescents and tripled for kids in between. In 1985, only 1-2% of with children diabetes had the adult onset form of the disease. By 1995, that number had risen to 17%.
These are just some of the symptoms of what author Richard Louv calls“nature deficit disorder.” But the even greater tragedy is what the loss of this relationship is doing to our souls.
As we forsake nature and become creatures of solely artificial environments, tethering our days to information feeds and video streams, and dialing in not to the divine but to over-accelerated thrills and other manufactured diversions, an essential ancient part of ourselves is slipping away. We losing our reset button, and with it the sense wonder that make us human.
As I discovered this summer on my own solo journey into the mountains of Colorado, a trip in which I was completely alone and surrounded by nothing but that which has existed since time out of memory, only nature can give us that. Only nature can slow us all the way down to our aboriginal speed, empty our minds completely, and in the perfect silence that follows teach us those things for which words do not exist. In the absence of these lessons and the larger, deeper understanding they bring, we become harder, colder, and something much less than I think we’d like to be.
Some of the more terrifying results of that transformation can be seen in today’s many environmental crises, which are ultimately symptoms of a single spiritual crisis born of our current nature deficit disorder epidemic. As regular contact with the natural world becomes a rarely practiced anachronism, we are forgetting what nature gives us and why we should protect these irreplaceable gifts at any and all costs. In the absence of the awe that the nature world inspires, we no longer care enough to care for it, and all that it contains becomes as disposable as everything else in our increasingly synthetic worlds
But this need not be our fate. There is a better ending to our story. All we have to do is get outside and go find it.
By Jeffrey Hollender
Chief Inspired Protagonist
Seventh Generation, Inc.
This back to school season, think about ways to save energy, money and get involved in the fight against global warming with EPA’s ENERGY STAR. From getting your family involved in fun and educational projects focused on energy efficiency to purchasing ENERGY STAR qualified products for a new college dorm room, there are tons of actions you can take to protect our environment.
Fun Energy Saving Ways to Do Your Part
PTO Today
EPA is working with PTO Today, an organization that serves the nation's parent-teacher organizations (PTOs), to build environmental awareness and understanding among the America's families by organizing “Go Green Nights”.
These fun, interactive events will be held in schools to teach families how to live a greener lifestyle by saving energy at home. So far, almost 3,000 free planning kits have been requested by schools spanning all 50 states. Make sure to ask your kid’s school if they are hosting a Go Green Night, and if not, encourage them to visit PTO Today to learn about this great opportunity.
Boys and Girls Clubs of America (BGCA)
EPA has partnered with BGCA to support energy-efficiency community service projects among club member, such as completing energy check ups in the home or teaching younger kids about the benefits of saving energy.
60 Boys and Girls Clubs will be participating in projects across the country – visit the Change the World, Start with ENERGY STAR campaign site and the ENERGY STAR Kids Pages to find out more about how students can make a difference in the fight against global warming.
ENERGY STAR Challenge for Schools
As many school districts across the country face budget cuts, some are slashing their utility bills with help from ENERGY STAR. Nearly 2,000 schools have earned EPA’s ENERGY STAR label for superior energy efficiency, and on average, these schools use 30 percent less energy.
School districts can answer EPA’s call-to-action by taking the ENERGY STAR Challenge, a pledge to improve the energy efficiency of our nation’s buildings. EPA is asking parents, teachers, and students to work together to save energy at home and at school.
ENERGY STAR Fun and Free Educational Materials
Teachers can take advantage of the free resources offered by ENERGY STAR to educate students that becoming energy-efficient can help save our world. ENERGY STAR offers lesson plans and activities on energy efficiency and renewable energy for grades K-12. You can also order publications for free at www.energystar.gov/publications, such as the Lorax Activity Book (.pdf) and Poster (.pdf) with a Helper Check List for younger kids.
ENERGY STAR Qualified Products
For most college students, computers, printers, desk lamps, and televisions are at the top of their shopping lists to outfit their dorm room for a successful school year.
By looking for ENERGY STAR qualified products, enabling power management settings on the computer, and following simple energy-efficient behaviors such as turning the lights off when not in use, you can help fight global by using less energy. Make sure to look for the blue ENERGY STAR label when shopping on www.amazon.com/green.
Thanks to EPA and ENERGY STAR for this post.
~Amazon Green Scene